.Dust

I’m not sure if we can trust on a new label that is ris­ing on the hori­zon. The never end­ing story about tech­nol­ogy updates, ver­sions and releases, and Moore’s law is going to turn out a new step, and our inno­v­a­tive genes drive us to talk about it in advance… This could be not really true, if you think to Web 3.0â„¢ , due to the fact that peo­ple on the web already started to talk about it more than one year ago. But we are so inno­v­a­tive that we can sur­prise you.
The blurry image of the Web 3.0â„¢ is made of a high level of coöper­a­tion and coöper­a­tive appli­ca­tions that, pass­ing through videos, images and sen­sa­tions, make them able to com­mu­ni­cate and, this is the rev­o­lu­tion, able to under­stand each other. It is the so called seman­tic web, were sites and appli­ca­tion could share ideas and be related in terms of com­mon ways of think­ing about war, pol­i­tics, sci­ence and so on. And, in any case, some­one decided to trade mark the label, for any future use…

We need to jump for­ward to find the def­i­n­i­tion of (or the con­tent to apply to) the newest 4.0 rev­o­lu­tion, but…oh dear, Seth Godin already talk about this on Jan­u­ary, and was really a good review… May I copy some parts of it and put my com­ments in bold?
Thanks Seth.

“The oppor­tu­ni­ties of the seman­tic web are lim­it­less, and I can’t wait. But that’s not Web4 (I adore this, not 4.0 but only 4!!!). Web4 is what I’m really wait­ing for. And it’s entirely pos­si­ble that Web4 will get here before the seman­tic web even though Web 3 makes it work a lot bet­ter.
We start with this:
• Ubiq­uity
• Iden­tity
• Con­nec­tion
We need ubiq­uity to build Web4, because it is about activ­ity, not just data, and most human activ­ity takes place offline.
We need iden­tity to build Web4, because the deliv­er­able is based on who you are and what you do and what you need.
And we need con­nec­tion to build Web4, because you’re noth­ing with­out the rest of us.
Web4 is about mak­ing con­nec­tions, about serendip­ity and about the net­work tak­ing initiative.”

His post goes on with some scary exam­ples of per­va­sive func­tion­al­i­ties that con­trol your life and behav­ior, show­ing peo­ple and “friends” where you are, if you’re late or hide under a tree for rest­ing, using your cal­en­dar and con­tacts and rela­tion­ship in order to easy your life and reduce the num­ber of awk­ward episodes that could hap­pen dur­ing a work­ing day. And he closes with this ter­rific sen­tence:
“This stuff creeps some peo­ple out. The thing is, pri­vacy is an illu­sion. You think you have pri­vacy, but the video sur­veil­lance firms and your credit card com­pany dis­agree. If we’re already on cam­era, we might as well get some ben­e­fits from it. If we choose.”

It seems that, run­ning towards the fin­ish­ing line for putting the flag on a new land for first, we model the future on our today lim­ited vision. Web 2.0 â„¢ is an expe­ri­ence, made of peo­ple for peo­ple, that some­one decided to trade­mark and put under con­trol and give it a name. But we can’t encode a trend and close it into a def­i­n­i­tion long before the birth.

Why do I blog this?
Inno­va­tion is made of words that describe future tech­nolo­gies and trends or is made of future tech­nolo­gies that describe trends with inno­v­a­tive words? Wait­ing for Web 5.0, or Web5…

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3. How hard is to push innovation?
4. Inno­va­tion and Senior People
5. Junior or Senior? Ded­i­cated to…