Kind of provoca­tive post today.

The news comes from an ital­ian news­pa­per, Cor­riere della Sera. If you can read ital­ian you will find the orig­i­nal arti­cle here.

If you live in a big city you will be used to see peo­ple beg­ging for money in buses and metro.

Dif­fer­ent story yes­ter­day night.

Milano, late night. Lot of annoyed peo­ple wait­ing to reach their homes. Every­body is think­ing to his prob­lems and, as usu­ally, they are look­ing at their feet. No inter­ac­tions. Silence is all around.

Sud­denly a girl jumps in the metro. She wears a long black coat. Noth­ing strange except the fact that she’s also wear­ing fake ears and she’s bring­ing with her a stereo box. As the train moves, she presses a but­ton and a rock and roll song starts. The coat falls on the floor.

She starts danc­ing with the peo­ple on train.

At the next train sta­tion she stops the music and leaves the trains after hav­ing col­lected a respectable amount of money from the peo­ple on the train.

Why do I blog this?

You know, inno­va­tion may be too seri­ous. And don’t for­get Rule #6: Don’t take your­self so seriously.

Related posts:

  1. The quest for Web innovation
  2. Sources of uncon­ven­tional innovation
  3. links for 2006-​11-​28