.Dust

… It is what cus­tomers want to do that matters.

This sim­ple yet provoca­tive sen­tence has been said by Rakesh Maha­jen, Global Direc­tor of Mobil­ity at BT Global Ser­vices, dur­ing a keynote speech in Barcelona.

I have to say that this has been my exact think­ing in the last year and it comes no sur­prise to me.

Actu­ally Mr. Maha­jen was talk­ing about enter­prise mobil­ity when he made that state­ment. I have the very same opin­ion on the con­sumer market.

True said is that in the con­sumer mar­ket there is a lit­tle bit more fash­ion push on the choice of the mobile phone.

Mr. Maha­jen also said that : “The rea­son why the CIO and the CFO will pay for it, aside from the fact that the CEO wants some­thing really cool, is because it’s going to deliver value to the business.”

I would say that the con­sumer user wants some­thing really cool that deliv­ers value to his social life.

We could say that every sin­gle indi­vid­ual is the CEO of his own one man band com­pany look­ing for a device that adds value to his company.

[via]

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5. Google, It’s A Plat­form Not A Mobile Phone