.Dust

On Sep­tem­ber 1^st Google annouced the forth­com­ing release of Google Chrome, an open source web browser that is going to com­pete in an already over­pop­u­lated market.

Google Chrome Comic Book

Apart from the con­sid­er­a­tions about this move from Google that has been already deeply dis­cussed on the web, I was amused by a col­lat­eral ini­tia­tive launched by Google to pro­mote their product.

They had the idea to release a comic book describ­ing the main fea­tures of their browser where they describe how a com­mon browser works and how their browser is going to be dif­fer­ent, faster and more effi­cient and secure.

I can­not remind any other com­pany doing that before, and I think this is def­i­nitely an inno­v­a­tive way to pro­mote a product.

I had a look at the comic and I have to say that you do not need to be a soft­ware geek to under­stand it.

This is another demon­sta­tions that inno­va­tion is led by edu­ca­tion and com­mu­ni­ca­tion. One caveat: we will have to check out his browser before say­ing that it is some­thing really innovative.

You can find the orig­i­nal announce­ment from Google by click­ing on this link and the comic book at this link.

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