.Dust

Gen­e­sis
At the begin­ning it was the Net­work, large, vast, and free. You could browse any­where and find things you’ve never sup­pose to find, or that you searched for with­out suc­cess year after year. All of us remem­ber that spe­cial query that we used to hit upon an old buddy or to get that sin­gu­lar event lost in ancient mem­o­ries. About ten years ago, we started to down­load music with V90, with only one con­vic­tion in mind: I’m hid­den behind my PC, my iden­tity is secreted by the net, every web­site, from Nasa​.org to Xxx​.com, does not know who I am, and this is free­dom. It looks like when you enter a big shop, a very big one, and you walk through cor­ri­dors from t-​shirts to trum­pets, and when some­one ask if you need for a help, you answer “just brows­ing, thank you”. The first time I heard such a phrase was with my friend Tony F. in an enor­mous shop­ping cen­ter near Dal­las. That place was amaz­ing, the main theme was “fish­ing and hunt­ing” but there were thou­sands of things, from guns to trousers to sport gar­ments, shoes, books, pic­tures, spe­cial food, all dis­trib­uted in a very huge space. We stood more that two min­utes near an exhibitor full of fish­hooks so a shop assis­tant arrived to help us. “Just brows­ing” said Tony, and he flashed me.

Rev­e­la­tion
Now it’s dif­fer­ent, quite dif­fer­ent. Now the net is a place where to show your iden­tity and search for friends or, bet­ter, for peo­ple and for mind shar­ing, to share your ideas and talk about it. No need to hide, that’s my name, that’s my photo, who are you? This kind of way to com­mu­ni­cate is more dis­creet than oth­ers, in the sense that (as now) one can write and other can read, if they want. No prob­lems in terms of dis­tance; day­time or night­time are both valid to have a con­ver­sa­tion, even if could be impos­si­ble to meet each other.

And where is the Inno­va­tion? The inno­va­tion is in the process and in the results, an idea like the Net that growth and reveals new ways to use the space and how to fill it. The net is hun­gry, so we devel­oped tools to feed her with things, uploaded from mobile phone that became the extreme ends of her vast­ness. Wash­ing machines and refrig­er­a­tors already started to talk, so you can con­tact your toaster from your pc and ask him to turn off the light in the bed­room. Our five senses are increased by one, the capac­ity to be every­where, to talk with every­one, to know every­thing, sim­ply going through the net.

Why do I blog this?
Writ­ing on a blog, after a cou­ple of months, could be addic­tive, and the first ques­tion that arises is “Is there any­body out there?” or “does it worth our efforts?” This is an attempt to describe and under­stand this world, to fight against the fear made by the size of the net and the mil­lions of blogs already made.

Related posts:

1. Inno­va­tion is everywhere
2. The quest for Web innovation
3. The four dri­vers of innovation
4. Com­mu­ni­cat­ing Innovation
5. Inno­va­tion is a com­pany culture