jobs.jpgIt is def­i­nite that one of the most inno­v­a­tive ideas of the past cen­tury was the mobile phone. Going smaller, going brighter, going smarter, this object became an inim­itable friend in our every day life. Ded­i­cated to few busi­ness men in the begin­ning, he becomes a tool for every­one, and this made his for­tune. His dif­fu­sion dri­ves some appli­ca­tions to be deployed, other to growth and other to their matu­rity and com­ple­tion, as it hap­pens to the lot of fea­tures linked to the tra­di­tional phone call (voice mail, recall, mul­ti­ple calls han­dling, and so on). Nowa­days one of the most com­mon debate is about if IT is still a phone, made for keep in touch two or more peo­ple from dif­fer­ent places, or HE is more than this, made for act like a portable per­sonal com­puter. A few days ago Mr. Jobs talk about “mak­ing calls” as the killer appli­ca­tion for his new phone, sur­round­ing this announce­ment with such a ter­rific out­line made of spe­cial effects and spe­cial func­tions that boost his new jewel.

So, why you call it a phone? Why you think that I’m going to spend my cash for mak­ing phone calls? Some of the most appeal­ing fea­tures are pic­tures man­age­ment, zoom­ing, music man­age­ment, inno­v­a­tive visual inter­face; do they improve my phone calls qual­ity? The feel­ing is that they hide some­thing spe­cial under the “phone” cov­er­age, like “we already put on the mar­ket the iPod and its broth­ers, how can we sell some­thing sim­i­lar, which is the fea­ture we can push on, that could be new for us and well appre­ci­ate by cus­tomers?” Voice calls mak­ing, of course. For sure, there were a cou­ple of alter­na­tives they prob­a­bly passed by, one of this is the iCar, a four wheel drive vehi­cle with 40GB of mem­ory and down­load­able tones for chang­ing the horn melody, or the iBed, a couch with 40GB of mem­ory and a touch sen­si­ble bed­ding and black blan­kets… exactly! What does it mat­ter with? Noth­ing!!! Please, don’t call it a phone.

Why do I blog this?
Only to say that I’d like to buy it, but I’m not sure I’m going to use it for phone calls; it could sub­sti­tute an old iPod, it could be good for photo show, for memos, for brows­ing through google maps and read­ing emails…like many others.

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  5. Fight­ing 4 4G