It’s hard to define a “good” business card. It’s a matter of words, terms, they need to be right placed and right spelled in order to puzzle people about your role and personality…or not? Which is the mission of a business card? Itâ€™s hard to define a â€œgoodâ€ business card, we said. Join us and play the game, you have five points of information to distribute on a piece of paper, and some other things to consider about shape and color of the ticket. Letâ€™s enumerate the lot:
Company Name and Logo
Address and web site
Your Job title
Your Phone number(s), email address(es), Skype, MSN etc.
all of it filled in a rectangular (classic) or square (why?) or circular (easy to roll) ticket, merged on a white or colored background and fastened on it in Arial Black, or Verdana if youâ€™re innovativeâ€¦(sigh).
The space left for your talent is pretty reduced, and often is limited to the Job Title. Donâ€™t worry, itâ€™s enough. If there are no constraints about the description and youâ€™re free to use and abuse of current language, youâ€™d generate monsters. Take a look to your weighty business card holder and select the best: Iâ€™ve got some good ones, like â€œStandard and Innovation Managerâ€ (hmmm), or â€œWorldwide European Directorâ€ (he missed Regional, too), with no regards for the ones full of acronyms like â€œPRT DCB UTC Area Managerâ€. What about yours?
Why do I blog this?
The business card is the presentation layer in our interpersonal ISO/OSI stack, as the handshake could be the physical one (and so on, this could be the subject for another post). It means that itâ€™d be clear and readable, and the encryption you use to arrange it needs to be not too strong. Otherwise, it seems that youâ€™ve something to hide…