.Dust

It’s hard to define a “good” busi­ness card. It’s a mat­ter of words, terms, they need to be right placed and right spelled in order to puz­zle peo­ple about your role and personality…or not? Which is the mis­sion of a busi­ness card? It’s hard to define a “good” busi­ness card, we said. Join us and play the game, you have five points of infor­ma­tion to dis­trib­ute on a piece of paper, and some other things to con­sider about shape and color of the ticket. Let’s enu­mer­ate the lot:

Com­pany Name and Logo
Address and web site
Your Name
Your Job title
Your Phone number(s), email address(es), Skype, MSN etc.

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all of it filled in a rec­tan­gu­lar (clas­sic) or square (why?) or cir­cu­lar (easy to roll) ticket, merged on a white or col­ored back­ground and fas­tened on it in Arial Black, or Ver­dana if you’re innovative…(sigh).

The space left for your tal­ent is pretty reduced, and often is lim­ited to the Job Title. Don’t worry, it’s enough. If there are no con­straints about the descrip­tion and you’re free to use and abuse of cur­rent lan­guage, you’d gen­er­ate mon­sters. Take a look to your weighty busi­ness card holder and select the best: I’ve got some good ones, like “Standard and Inno­va­tion Man­ager” (hmmm), or “Worldwide Euro­pean Direc­tor” (he missed Regional, too), with no regards for the ones full of acronyms like “PRT DCB UTC Area Man­ager”. What about yours?

Why do I blog this?
The busi­ness card is the pre­sen­ta­tion layer in our inter­per­sonal ISO/​OSI stack, as the hand­shake could be the phys­i­cal one (and so on, this could be the sub­ject for another post). It means that it’d be clear and read­able, and the encryp­tion you use to arrange it needs to be not too strong. Oth­er­wise, it seems that you’ve some­thing to hide…

Related posts:

1. Lend to Kiva
2. Oh my God!!
3. links for 2007-​01-​10
4. links for 2006-​11-​28
5. links for 2006-​12-​20