.Dust

NFC, Near Field Com­mu­ni­ca­tion is not new tech­nol­ogy since it has been around since early 2000.

Tik­itag

Since today it has never been used in the con­sumer space apart from some niche applications.

Yes­ter­day Alcatel-​Lucent announced Tik­itag. The main idea is to cre­ate a link between the on-​line world with the off-​line world with a sim­ple and prag­matic approach.

Tik­itag will pro­vide you with a small NFC reader that can be con­nected to a Microsoft Win­dows or Mac OS X per­sonal com­puter and a set on NFC tags that can be placed in the real word and inter­act with the NFC reader itself or NFC enabled mobile phones.

Alcatel-​Lucent will also pro­vide an open appli­ca­tion plat­form with a set of API around which you will be able to build you own NFC enabled application.

I def­i­nitely think this is a fan­tas­tic idea and a per­fect exam­ple of inno­va­tion. The tech­nol­ogy was already there from ages but Alcatel-​Lucent repack­aged and rethinked the use and the approach to the mar­ket in a more sim­ple and inno­v­a­tive way. The main idea is to set things open. They will pro­vide you with hard­ware, soft­ware and a plat­form and cus­tomer will use those enabling tech­nolo­gies to build appli­ca­tion from their own.

Fan­tas­tic!

Tik­itag is now in pri­vate alpha but they plan to enter a beta phase start­ing Octo­ber 1^st. I def­i­nitely think I will give it a try.

I stronlgy sug­gest that you visit the Tik­itag web site. You will be able to reg­is­ter to the site and have a look around the main idea com­ing from other peo­ple and you will be able to find great ideas and con­tribute if you will.

I remem­ber that Nabaz­tag has an NFC reader but as of today Vio­let has never enabled that fea­ture on their rabbits.

I love this kind of approach. Spend­ing as lit­tle as 50 US dol­lar you will get an NFC reader and 10 tags and Tik­itag will also offer pack­aged of 25 NFC tags for pur­chase. With a very small invest­ment you will be able to play with an amaz­ing technology.

Well, to be hon­est, Ric­cardo and myself built some­thing sim­i­lar when we were both work­ing in the Inno­va­tion team here in H3G a cou­ple of years ago. Unfor­tu­nately at that time the price tag was much higher but we were there!

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1. Google To Enter The Browser Mar­ket With Google Chrome.
2. Con­sumer behaviour
3. The Evo­lu­tions Of Con­sumer Elec­tron­ics Devices
4. Some sim­ple thoughts about RFID tags
5. You Need To Edu­cate Your Cus­tomers If You Want To Be Successful