Last year I had the opportunity to give a speech at the User Experience Conference in Lugano.
The User Conference Conference is an event produced by Luca Mascaro and the great guys at Sketchin. It is definitely a fantastic event if you are into User Experience.
If you are not into User Experience that conference will then be even more valuable to you, and I will tell you why.
If you know me you know that I have a very technical background even if in the last five years I have been running the product development team in H3G, an Italian mobile network operator. I can tell you that in the early stage of my profession, back in 1991, I was pretty much sure that everything was sitting in bit and bytes of products and services.
[Continue reading...]





