We Will Not Sell You The Bling Bling

Bling, a definition: The word “bling” refers to any unnecessary accumulation of metal or jewellery which impresses the simple-minded. I guess you know how it goes. You are sitting at your desk going through your e-mail, and you see that message. Dear Sketchin, we are planning a redesign of our website, and we are sending […]

You may be a natural at Service Design

Here is the next post about Service Design. In the previous one, I gave you an example of bad, actually nonexistent, service design. In this one, I will talk about a perfect example of good Service Design. Truth is that the business didn’t even know what Service Design is, but they did it right in […]

Trash cans, and why they matter

I have spent my holidays in Santa Maria di Castellabate; an awesome small city on the sea in the Cilento area. Wonderful vacation. Even if I was on holiday, I was not able to disconnect from my work at Sketchin and I was looking at my experience as a tourist from a professional standpoint. I […]

Your service sucks, and why you should care

My two sons have been taking swimming classes all winter. It’s an interesting experience, at least in Italy. Swimming pools have not been designed to be usable. That’s the reality of things. A while ago I wrote this: “I think that one of the biggest problems in this country is that every product or service […]

The iPhone Effect

I have been playing a lot with the iPhone and I actively read anything that talks about it. Well, actually I try to read as much as possible on the mobile phone industry. At the end of day it is part of my job. I think we can say that the iPhone has been a […]

EUCOOKIELAW_BANNER_TITLE