.Dust

I have read a lot of blog posts about iPhone sight­ings in the United States and, in some cases, those are pre­sented as excep­tional events.

I run a quick Tech­no­rati search a few min­utes before and got 117 result for the search iphone+sighthings. Quite funny.

I have to say that work­ing for a mobile oper­a­tor gives you a lit­tle insight of how things work when you are going to release a new hand­set to the mar­ket. Radio inter­op­er­abil­ity test­ing, appli­ca­tion test­ing, usabil­ity test­ing and so on.

The fact that you may be able to see a non yet com­mer­cial hand­set in the hands of some user is not new at all. This hap­pens for every new hand­set that is going to be launched.

iPhone is not dif­fer­ent from any other mobile phone from this point of view.

Even the fact that Apple is try­ing to hide any details of the tech­ni­cal spec­i­fi­ca­tions of the hand­set is not new in the market.

Every oper­a­tor has tight non dis­clo­sure agree­ments with hand­sets man­u­fac­tur­ers the han­dle this stuff in the same way.

So, from a mar­ket­ing stand­point, what is Apple and AT&T doing dif­fer­ent here?

They are sim­ply sell­ing nor­mal oper­a­tions between an oper­a­tor and an hand­set man­u­fac­turer as the biggest event for the mobile mar­ket in the last decade.

As some of my French friend would say: “Chapeau”.

Why do I blog this? Well, this is really uncon­ven­tional inno­va­tion, isn’t it? Actu­ally Apple has been doing this from a long time ago.

Related posts:

1. iPhone spec­u­la­tions
2. Set my mobile phone free
3. Shall we write about iPhone ? Well, yes!
4. Bat­tery killed the Mobile Inter­net star
5. The Inter­net in your phone