Disney will pull the plug on their MVNO operations by the end of the year.
This is what I read today on the Examiner web site.
Disney said that despite the fact that some of their services had a great success with parents they failed to get large retailers to sell their mobile phones and services.
One of the most interesting services they were offering was a mobile phone able to locate the child owning it, setting usage hours and limits. That was really a clever service and a great idea for parents.
After the ESPN branded cell phone service dismissed last year this is the second failure in Disney mobile operations.
Disney is a well recognized brand in the market and the services they were offering were really well designed and marketed.
Is this a bad news for MVNOs?
I think yes. If Disney failed in a vertical market that they seemed to own I wonder how other virtual operators with no brand awareness and no services other than voice will be successful.
Stay in the loop!
Did you love this post? If you did, there is more to come with a variety of ways to stay up to date or to get in touch with me:
