Dis­ney will pull the plug on their MVNO oper­a­tions by the end of the year.

This is what I read today on the Exam­iner web site.

Dis­ney said that despite the fact that some of their ser­vices had a great suc­cess with par­ents they failed to get large retail­ers to sell their mobile phones and services.

20091001DisneyLogo.gifOne of the most inter­est­ing ser­vices they were offer­ing was a mobile phone able to locate the child own­ing it, set­ting usage hours and lim­its. That was really a clever ser­vice and a great idea for parents.

After the ESPN branded cell phone ser­vice dis­missed last year this is the sec­ond fail­ure in Dis­ney mobile operations.

Dis­ney is a well rec­og­nized brand in the mar­ket and the ser­vices they were offer­ing were really well designed and marketed.

Is this a bad news for MVNOs?

I think yes. If Dis­ney failed in a ver­ti­cal mar­ket that they seemed to own I won­der how other vir­tual oper­a­tors with no brand aware­ness and no ser­vices other than voice will be successful.

Related posts:

  1. Do You Still Make Voice Calls?
  2. How hard is to push innovation?
  3. Why Do Not We Stop Stuff­ing Mobile Phones?
  4. Inno­va­tion fun­nel and funny services
  5. GSM Asso­ci­a­tion and Mobile Advertising

Disney, MVNO No More

Post a Comment

Your email is never published nor shared. Required fields are marked *

*
*