Disney will pull the plug on their MVNO operations by the end of the year.
This is what I read today on the Examiner web site.
Disney said that despite the fact that some of their services had a great success with parents they failed to get large retailers to sell their mobile phones and services.
One of the most interesting services they were offering was a mobile phone able to locate the child owning it, setting usage hours and limits. That was really a clever service and a great idea for parents.
After the ESPN branded cell phone service dismissed last year this is the second failure in Disney mobile operations.
Disney is a well recognized brand in the market and the services they were offering were really well designed and marketed.
Is this a bad news for MVNOs?
I think yes. If Disney failed in a vertical market that they seemed to own I wonder how other virtual operators with no brand awareness and no services other than voice will be successful.