.Dust

Com­mod­iza­tion: this term indi­cates that phe­nom­e­non through which the increas­ing avail­abil­ity or the reduced degree of dif­fer­en­ti­a­tion of a cer­tain kind of prod­uct (ser­vice or job) trans­forms it into undif­fer­en­ti­ated goods (the so called com­mod­ity), eas­ily avail­able. When a prod­uct (or your job) becomes a com­mod­ity, its mar­ket value goes down and down, and it starts a furi­ous strug­gle between com­peti­tors, and your mar­gins decrease rapidly – or even your bank account.
Famous exam­ples of com­modi­ties are nowa­days ser­vices like voice trans­mis­sion, or hard­ware com­po­nents like RAM chipset, or call cen­ter ser­vices, and so on.

Mar­ket­ing spe­cial­ists and econ­o­mists are man­ag­ing this con­cepts look­ing for new com­modi­ties com­ing to the hori­zon, and look­ing for trends that could obscure in a bunch of months some old prof­itable business.

One of the worst, of course, is the com­mod­iza­tion of your job. Some brand new Indian firms are made on pur­pose to sub­sti­tute, at a lower cost, some of our activ­i­ties. Not only call cen­ters, were peo­ple are spe­cial­ized to answer you directly in a lan­guage that’s not so far from yours, but even lot of “first level” jobs could be done abroad, i.e. all of the stuff related to tax cal­cu­la­tions for com­pa­nies or sin­gle cit­i­zens, all jobs that not involve deci­sions or high level capac­i­ties but could waste your time and money in doing these.

One of the best I found is the vir­tual sup­porter that could serve as a clever assis­tant in doing Pow­er­Point slides or sta­tis­tics or cal­cu­la­tions that, frankly speak­ing, could bore you and dis­tract you from the true goal of your pro­fes­sion.
It works espe­cially for US towards India, due to the jet­lag, so you ask for some­thing Mon­day after­noon and on Tues­day morn­ing you receive it well cooked. Your Pen Pal Friend could help you more than you think, work­ing hard and with com­pe­tences when you sleep or watch TV with your family.

Thou­sands of young pro­fes­sion­als are ready to man­age for sub­sti­tu­tion, but their expe­ri­ence is grow­ing and they’re ready to expand their influ­ence and give their com­pe­tences, not only for the “first level” jobs. Fast way for com­mu­ni­cate and trans­fer infor­ma­tion from dif­fer­ent coun­tries could easy improve the advent of a new class of man­agers that, with­out mov­ing from their ter­ri­tory and chang­ing their habits, could rule the world. Are you sure about the unique­ness of your job, could it be done by a clone in Bangalore?

Why do I blog this?

Some­thing to think about for the com­ing weekend…

(some of the words or ideas writ­ten here are taken from “The World is Flat”, writ­ten by T.L. Fried­man) (The pic­ture above is from http://​www​.gap​ingvoid​.com/) (Thank you both)

No related posts.