Comments on: Innovation is a company culture http://www.dotdust.com/innovation-is-a-company-culture-167.htm An Innovation Weblog Sat, 22 Nov 2008 11:17:28 +0000 http://wordpress.org/?v=abc By: Steve Warner http://www.dotdust.com/innovation-is-a-company-culture-167.htm#comment-101 Steve Warner Wed, 17 Jan 2007 10:12:12 +0000 http://www.dotdust.com/innovation-is-a-company-culture-167.htm#comment-101 This is a typical implementation by an organisation that does not understand the complexities (or at least how to reduce them) of the solution. Another way that this could have been implemented would have been: 1. Setup short code SMS number 2. Each user subscribes by sending a text to this number 3. Their mobile number is held in a database, together with licence plate details 4. Each time the user sends a text to the shortcode, their caller-ID is used to match their licence plate. 5. Now, all the user needs to text is the location code and duration (far less text input) This is a typical implementation by an organisation that does not understand the complexities (or at least how to reduce them) of the solution.

Another way that this could have been implemented would have been:

1. Setup short code SMS number
2. Each user subscribes by sending a text to this number
3. Their mobile number is held in a database, together with licence plate details
4. Each time the user sends a text to the shortcode, their caller-ID is used to match their licence plate.
5. Now, all the user needs to text is the location code and duration (far less text input)

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